Rana Entertainment Inc. has acquired the trademark for "EBBRO," a long-established brand born in 1997 that has supported Japan's miniature car culture. We are launching a new rebranding project to connect its historical craftsmanship and passion to the future.
◆Respecting EBBRO's brand value and diverse fan base, the brand will be developed along two axes.
Continuing to use the traditional EBBRO product range that embodies history and tradition, such as 1/43 scale models and domestic classic car series.
A new series to be introduced as part of the rebranding initiative. It will be adopted for "next-generation development projects" that differ from conventional product lines, building a new and modern brand image.
◆Full-scale launch of 1/64 scale models, tailored to current market needs
The new EBBRO will plan and develop a new product line centered on the "1/64 scale," which has become mainstream in the current miniature car market.
This aims to reach a wider range of users by balancing collectability with an affordable price point.
Currently, as the first phase of the new project, we are planning to miniaturize vehicles from various domestic automobile manufacturers. Details of the products will be announced once confirmed.
◆"EBBRO RACING TEAM" Launched
As part of the rebranding, the "EBBRO RACING TEAM" has been established.
As its first race category, the team will enter the JEGT 2025 Series (2025 AUTOBACS JEGT Supported by GRAN TURISMO), Japan's largest e-motorsports competition.
In the future, we plan to develop miniature cars based on racing vehicles and conduct promotional activities in conjunction with the EBBRO brand. Please look forward to a new form of hobby where the real, digital, and physical intersect.
＜＜EBBRO RACING TEAM Official Website＞＞
■EBBRO RT Dallara SF23
■EBBRO RT Mazda RX VISION GT3 CONCEPT
